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Floris, one of the oldest independent family perfumers in the world. In celebration of this momentous birthday, Floris launches ‘ICONS - 290 Years of British Perfumery'. Shining a spotlight on a selection of iconic products from the house of Floris that span the generations of unique and iconic perfumery. The icons perfectly showcase 290 years of British perfumery craftsmanship. Whether an early creation from our signature collection, a more recent incarnation from our private collection or one of our infamous and classic bath essences, these are pieces that no Floris admirer should be without.

Standing in the heart of the St James’s district of London for 290 years, Floris is proud to be the standard bearer of perfumery expertise in Britain. Nine generations of perfume creation have taught Floris the emotive power of scent and the skill required to create products of unmistakable quality.

"ELITE IS AN EXPRESSION OF AN ELEGANT MAN, THOUGHTFUL AND REFINED, WITH PHLEGMATIC DETACHMENT: CREATED IN 1979, IT HAS RISEN TO THE STATUS OF A MASTERPIECE."
SILVIO LEVI - PÉRFUME BY CALÉ
"JUST A COUPLE OF DROPS OF ROSE GERANIUM AND YOU ARE TRANSPORTED TO A HEAVENLY PLACE THAT IS FOREVER A CLAW FOOTED BATH IN DOWNTOWN ABBEY"
ALEXANDRA SHULMAN – FORMER VOGUE EDITOR
"DRAWING ON NATURAL INGREDIENTS AND CHANNELLING A PERFUME-BOTTLE ELEGANCE THAT GIVES THE BATHROOM SINK A DRESSING-TABLE GLAMOUR"
BEATRICE HODGKIN - FT HOW TO SPEND IT
"THERE ARE VERY FEW BRANDS THAT HAVE A HERITAGE LIKE FLORIS. IT IS CLEAR TO SEE THAT SEVERAL CENTURIES OF INNOVATION HAVE LED TO SOME OF THE BEST PRODUCTS YOU CAN BUY."
HARRY JARMAN - GENTLEMAN'S JOURNAL

WHITE ROSE

Eau de Toilette

Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and comforting musk. Uncover a story of contrasts – the old world and the new, the perfect with the imperfect, drama and poise, town and country.

Originally created at the Jermyn Street shop by Mr John Floris in the early 1800s. Devoted wearers...

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WHITE ROSE

Eau de Toilette

Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and comforting musk. Uncover a story of contrasts – the old world and the new, the perfect with the imperfect, drama and poise, town and country.

Originally created at the Jermyn Street shop by Mr John Floris in the early 1800s. Devoted wearers of the fragrance have included Florence Nightingale, and Admiral Lord Nelson is reported to have bought Floris White Rose for his mistress, Lady Hamilton. Fundamental as the queen of Floris’s lauded perfumes in the single note natural floral family, White Rose is one of the absolute cornerstones of the Floris floral collection.

Floris continues its association with Florence Nightingale working with the Florence Nightingale Foundation as a proud sponsor of their tremendous work and in 2020 jointly launching the White Rose campaign with the foundation.

BERGAMOTTO DI POSITANO

Eau de Parfum

A scent that evokes the warmth of a Mediterranean sea breeze, sunshine and clear shimmering water.

Launched in 2015, initially as a hand-poured bespoke fragrance for sale in Jermyn Street, the response to this fragrance was immediate. Taking its inspiration from one of Floris’s most romantic family history anecdotes, this modern classic marries heritage with modern perfumery.

The vivid nostalgia of past...

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BERGAMOTTO DI POSITANO

Eau de Parfum

A scent that evokes the warmth of a Mediterranean sea breeze, sunshine and clear shimmering water.

Launched in 2015, initially as a hand-poured bespoke fragrance for sale in Jermyn Street, the response to this fragrance was immediate. Taking its inspiration from one of Floris’s most romantic family history anecdotes, this modern classic marries heritage with modern perfumery.

The vivid nostalgia of past summer hideaways that enflames forgotten memories, Bergamotto di Positano is a homage to Charles Joseph Pagliano, who in the early 19th century left Positano on the Amalfi coast to travel to England and marry his sweetheart Mary Floris.

ELITE

Eau de Toilette

A favourite of the Floris family since it was created in 1979 by the late Michael Bodenham, Elite is a fragrance to return to time and time again. A complex fragrance with enduring appeal and British character that is both fresh and woody.

Elite was initially a slow burner in the Floris range and shows that patience in the art of...

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ELITE

Eau de Toilette

A favourite of the Floris family since it was created in 1979 by the late Michael Bodenham, Elite is a fragrance to return to time and time again. A complex fragrance with enduring appeal and British character that is both fresh and woody.

Elite was initially a slow burner in the Floris range and shows that patience in the art of perfume creation really does pay off. Maintaining a few loyal followers, as the 1980s progressed, its admirers grew, both at home and across the continent, as exports to Europe increased. Elite has since gone on to become an icon among the Floris signature collection. It has found a second home among devotees across the world and particularly in Italy where the fragrance has gone from strength to strength and continues to maintain its popularity.

LUXURY SOAP

Collection

The timeless floral design embossed onto our luxury soaps dates back to the 1800s, however looks equally at home next to a traditional Belfast or pedestal basin, as it does on the edge of a contemporary installation. The skill and time dedicated in scenting and triple milling the hard soap, along with the process of stamping it with our iconic...

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LUXURY SOAP

Collection

The timeless floral design embossed onto our luxury soaps dates back to the 1800s, however looks equally at home next to a traditional Belfast or pedestal basin, as it does on the edge of a contemporary installation. The skill and time dedicated in scenting and triple milling the hard soap, along with the process of stamping it with our iconic design has not changed and we maintain many of the moulds created over the years in this iconic style.

Trusted for generations of Floris customers as the perfect gift, our range of soaps have truly become iconic in themselves.

ROSE GERANIUM

Bath Essence

The iconic Rose Geranium bath essence has been a staple product of the bath and body collection for many years now. No product is better associated with British luxury in bath and body than Floris Rose Geranium Bath Essence.

Rose Geranium was first introduced by Floris in 1890 when pink geranium was added to the existing Geranium fragrance.

Aficionados have included Marilyn...

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ROSE GERANIUM

Bath Essence

The iconic Rose Geranium bath essence has been a staple product of the bath and body collection for many years now. No product is better associated with British luxury in bath and body than Floris Rose Geranium Bath Essence.

Rose Geranium was first introduced by Floris in 1890 when pink geranium was added to the existing Geranium fragrance.

Aficionados have included Marilyn Monroe and Isabella Blow.

BOUQUET DE LA REINE

Eau de Toilette

Bouquet de La Reine – The Queen’s bouquet – was created by Mr. Floris as a wedding gift for Queen Victoria when she married Prince Albert in 1840. The fragrance was then added to the Floris repertoire in 1860. A contemporary adaptation of this perfume was created and introduced to celebrate the Golden Jubilee of Her Majesty The Queen and...

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BOUQUET DE LA REINE

Eau de Toilette

Bouquet de La Reine – The Queen’s bouquet – was created by Mr. Floris as a wedding gift for Queen Victoria when she married Prince Albert in 1840. The fragrance was then added to the Floris repertoire in 1860. A contemporary adaptation of this perfume was created and introduced to celebrate the Golden Jubilee of Her Majesty The Queen and now maintains an iconic status within the house of Floris repertoire.

The enticing soft fruitiness of fresh peaches combines with jasmine and rose entwined with exotic tuberose and ylang ylang as the radiant floral heart unfolds and brought back to earth with a base of rich green oakmoss, sandalwood and vanilla.

Rose

Mouthwash

Rose Mouthwash dates back to the earlier days of Floris, a time when we were known as a producer of grooming products, fine hair pieces and a range of toothbrushes and tooth powders. The earliest reference to the product can be found in a catalogue from 1851.

Pure rosewater is used to obtain the natural rose flavour for this concentrated mouthwash....

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Rose

Mouthwash

Rose Mouthwash dates back to the earlier days of Floris, a time when we were known as a producer of grooming products, fine hair pieces and a range of toothbrushes and tooth powders. The earliest reference to the product can be found in a catalogue from 1851.

Pure rosewater is used to obtain the natural rose flavour for this concentrated mouthwash. The original recipe is still in possession of the Floris archives.

This unique product has quietly built a cult status and is now desired all over the world as a true luxury bathroom item. The soft pink hue is timelessly elegant, and we decant the mouthwash into our signature frosted glass bottle, so it will look as good in your bathroom cabinet as it tastes.

HONEY OUD

Eau de Parfum

A gourmand accord of English honey and vanilla combine to add a velvet softness to the oud oil. Owing to its precious ingredients, we only blend Honey Oud in small batches. The exclusive fragrance is created with oud oil from a certified sustainable source of agarwood.

Honey Oud was developed and launched in 2014. Harrods specifically commissioned the Floris family to...

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HONEY OUD

Eau de Parfum

A gourmand accord of English honey and vanilla combine to add a velvet softness to the oud oil. Owing to its precious ingredients, we only blend Honey Oud in small batches. The exclusive fragrance is created with oud oil from a certified sustainable source of agarwood.

Honey Oud was developed and launched in 2014. Harrods specifically commissioned the Floris family to create the fragrance for launch in the iconic department store in recognition of our distinguished heritage and standing as their longest serving supplier. The fragrance has been applauded and highly reviewed for its smooth character and refined balance of oud and honey.

NO. 89

Eau de Toilette

A classic elegant cologne of impeccable style and provenance. Orange and bergamot blended with lavender and neroli give this scent its classical cologne aspect.

Introduced in 1951, No. 89 takes its name from the number of the Floris shop and perfumery in Jermyn Street. Devoted wearers of No. 89 include Cary Grant, Sir Alec Guinness and Ian Fleming, creator of James...

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NO. 89

Eau de Toilette

A classic elegant cologne of impeccable style and provenance. Orange and bergamot blended with lavender and neroli give this scent its classical cologne aspect.

Introduced in 1951, No. 89 takes its name from the number of the Floris shop and perfumery in Jermyn Street. Devoted wearers of No. 89 include Cary Grant, Sir Alec Guinness and Ian Fleming, creator of James Bond.

The fragrance has become an icon of the Floris men’s signature collection and has been the bestselling ‘house’ fragrance for many years.

SHAVING SOAP

& Bowl

Our bestselling fragranced triple-milled shaving soap is formulated with a blend of oils which encourage the blade to glide, minimising the chance of nicks and cuts. At Floris, we have always trusted in the idea, that time spent without clamour or haste at the start of the journey, broadens the potential for what the day can bring. No product in...

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SHAVING SOAP

& Bowl

Our bestselling fragranced triple-milled shaving soap is formulated with a blend of oils which encourage the blade to glide, minimising the chance of nicks and cuts. At Floris, we have always trusted in the idea, that time spent without clamour or haste at the start of the journey, broadens the potential for what the day can bring. No product in our grooming repertoire truly supports this maxim more than our shaving bowl.

In 2012 it took on further iconic status when it was used by Daniel Craig’s James Bond in a key scene in Skyfall.

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