Celebrate National Fragrance Week with Floris London

A Selection of Floris London best sellers including: Elite, Bergamotto di Positano, Bouquet de la Reine, No. 89, Rose Mouthwash, White Rose, Honey Oud and rose Geranium Bath Essence.

Table of contents
Celebrate National Fragrance Week with Floris London: A Journey Through Scent The History of National Fragrance Week How to Celebrate National Fragrance Week Sample New Scents Create a Bespoke Fragrance Host a Fragrance Party Switch Up Your Scents for the Season Experience the Art of Perfumery with Floris London

Celebrate National Fragrance Week with Floris London: A Journey Through Scent

National Fragrance Week 2025 is here! Join Floris London in celebrating the art of perfumery, exploring timeless scents, and discovering a few sneak peaks of our latest fragrance, Purple Mémoire.

The History of National Fragrance Week

National Fragrance Week, established by The Fragrance Foundation UK, aims to highlight the power of scent and its ability to evoke memories, enhance moods, and define personal identities. Since 2016, this annual celebration has inspired fragrance lovers to explore the world of perfumery, deepening their appreciation for olfactory artistry.


At Floris London, we have been crafting fine fragrances since 1730, with scents that have stood the test of time. From our first fragrance, Limes, to our best-selling No. 89, we continue to blend heritage with innovation.

How to Celebrate National Fragrance Week

A bottle of Floris London No. 89 Eau de Toilette, projecting a shadown including an image of the 89 Jemrny Street Shop and a section of the Original Dr. No James Bond Book, Created by Ian Flemming.

Sample New Scents

National Fragrance Week is the perfect time to explore new fragrances. At Floris London, our iconic scents include:

  • Limes – Our very first fragrance, bursting with fresh citrus notes and uplifting lime blossom.

  • No. 89 – A timeless classic, loved for its blend of orange, bergamot, and warm woody undertones.

  • Platinum 22 – A hidden gem with notes of blackcurrant, lime, orris, and violet.

  • Purple Mémoire – Our newest release, a sophisticated blend of lavender, bergamot, jasmine, and sandalwood.

Visit our Jermyn Street boutique to sample these exquisite scents or explore them online.

Create a Bespoke Fragrance

For a truly unique experience, why not create your own signature scent? 

Our bespoke fragrance service offers a chance to work with expert perfumers to craft a scent tailored to your personality. This exclusive experience allows you to explore various fragrance notes and compose a blend that becomes an extension of yourself.

DISCOVER MORE ABOUT BESPOKE

Host a Fragrance Party

Gather friends and family for a sensory experience by hosting a fragrance party. Encourage guests to sample and share their favorite scents, discuss fragrance families, and even guess different notes in a blindfolded scent test. Include Floris classics like White Rose or introduce them to the refined elegance of Honey Oud for a truly memorable evening.

A bottle of Floris Londons latest fragrance Purple Mémoire with a projection of a lady in a field of lavender.

Switch Up Your Scents for the Season

As spring blossoms, it’s the perfect time to refresh your fragrance wardrobe. Lighter, floral, and citrusy scents complement the season’s fresh energy. Our latest fragrance, Purple Mémoire, launching on April 3rd, is the perfect addition to your collection.


Inspired by the English charm of Ivy Lodge, the beloved family home, Purple Mémoire captures the serenity of sprawling lavender fields and fragrant herb gardens.


Let this sophisticated scent transport you to a tranquil garden bathed in the warmth of a sunlit sky.


Woody, Aromatic


Fragrance Notes


TOP NOTES

Bergamot | Lavender | Coriander


HEART NOTES

Lavender | Violet | Orris | Ylang Ylang


BASE NOTES

Sandalwood | Labdanum | Tonka | Cacao

Experience the Art of Perfumery with Floris London

National Fragrance Week is an invitation to explore the beauty of scent. Whether you’re sampling classic fragrances, crafting a bespoke creation, or discovering the elegance of Purple Mémoire, let Floris London guide you on a fragrant journey.


Celebrate National Fragrance Week with us and find your perfect scent. Visit our boutique or explore our collection online today.

DISCOVER FLORIS FRAGRANCES
Pinterest
A display of Floris London fragrances showcased on a round marble stand, featuring elegant glass bottles with gold caps. Prominent labels include

Best of British Fragrance: The Scents That Define a Nation
A bottle of Leather Oud, Platinum 22 and Mulberry Fig place upon a stone wall just infront of the Wellington Monument in London.

Fragrance Trends for 2025: A Journey Through Scent with Floris London
A bottle of Bouquet de la Reine, behing held by a woman behing a sheer piece of fabric.

Uncover Hidden Gems: Niche Fragrances from Floris London You Need To Know
A collage of images including a pile of wood, a stem of Tuberose, Amber resins and a lemon attached to a tree.

Exploring the Four Fragrance Families with Floris London
An arrangement of five Floris London fragrance bottles on a light background. Each bottle has a distinct colored label, including blue, red, and orange, displaying names like 'No. 89,' 'Neroli Voyage,' 'Santal,' 'Sirena,' and 'Special No. 127.' The bottle

The Art of Fragrance: Eau de Parfum vs. Eau de Toilette
A Painting of an egyptian lady praying to the Osequies of an Egyptian Cat with fragrance.

An Anthology of Scents: Journey Through the History of Floris Fragrances

What is National Fragrance Week, and why is it celebrated?

National Fragrance Week, established by The Fragrance Foundation UK, is an annual celebration dedicated to the art of perfumery. It highlights the power of scent in evoking memories, enhancing moods, and expressing individuality. Since 2016, it has encouraged fragrance lovers to explore new scents and deepen their appreciation for fine fragrances.

How can I find the perfect fragrance for myself during National Fragrance Week?

Finding the perfect fragrance involves exploring different scent families and noting which ones resonate with you. Visit our Jermyn Street boutique to sample classic Floris fragrances like Limes, No. 89, and Platinum 22, or discover our newest release, Purple Mémoire. You can also book a bespoke fragrance consultation to create a scent tailored to your personal style.

What makes Purple Mémoire unique among Floris London fragrances?

Purple Mémoire is a sophisticated and evocative fragrance inspired by the tranquil gardens of Ivy Lodge, the historic family home of Mary Anne Floris and James R.D. Bodenham. It combines fresh lavender, bergamot, and mandarin with floral heart notes of jasmine and orris, settling into a warm base of amber, sandalwood, and vanilla. This exquisite blend captures the essence of English charm and timeless elegance.