WELCOME TO 89 JERMYN STREET
The Home Of British Perfumery
We are thrilled to have been able to reopen our shop on the 12th of April. As a small local business, we've been able to adapt to the changing circumstances and the health and well-being of our customers, staff and wider community is our utmost priority. Our team have all been trained to adhere to recent government guidelines and will be on hand to support you.
Founded in London’s St. James’s in 1730, we are proud to have stood as the destination for fine fragrance, craftsmanship and exceptional customer service ever since. For anyone with a love of perfume and British luxury, 89 Jermyn Street is the ultimate destination to enliven the senses. Over centuries of history, we have been committed to delivering our passion for the fragrance to everyone that walks through our doors.
We are proud to be a privately owned independent family business and through our unique inherent style, character, rooted British artisanal standards compose refined fragrance with family values and reverence for our customers.
"WE ARE PROBABLY A LITTLE BIASED – THIS, AFTER ALL, IS OUR HOME - BUT WE THINK 89 JERMYN STREET IS A RATHER SPECIAL PLACE."
Jermyn Street in 1730 was a world of enterprise, excitement and migration that brought with it knowledge and opportunity. Following their marriage, Floris founder Juan Famenias Floris and his wife Elizabeth began selling perfume, combs and shaving products here in the elegant quarter of London’s St James’s.
The row of houses that number 89 resides on Jermyn Street, is of...
THE HOUSE OF FLORIS
Meet Our Team
If you have ever paid us a visit and been welcomed by the light, fresh, exotic, comforting and homely aroma that draws you into the shop, you will know all about the particular magic of our famous store. The original dark mahogany cabinets adorn the walls, carrying our entire collection of fragrances.
In 2016, the Floris family undertook the first...
THE PERFUME COUNTER
Discover Your Floris Fragrance
Situated in the centre of our perfumery, stands our perfume counter. The counter is an antique display case, also purchased from the Great Exhibition in 1851 that is one of two that we have inherited. It is the focal point of any visit to Jermyn Street as it houses our entire collection of fragrances built up over nearly 300 years...
OUR HISTORY ON DISPLAY
Venture a little further into the back of 89 Jermyn Street and you'll discover a veritable treasure trove of what 290 years of perfume history looks like. It is here that we have curated a selection of our most precious archives. From our original royal warrants from 1820, to family letters, photograph's, famous customers correspondence, original bottles and original craft...