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WELCOME TO 89 JERMYN STREET

The Home Of British Perfumery

We are thrilled to have been able to reopen our shop on the 12th of April. As a small local business, we've been able to adapt to the changing circumstances and the health and well-being of our customers, staff and wider community is our utmost priority. Our team have all been trained to adhere to recent government guidelines and will be on hand to support you.
Founded in London’s St. James’s in 1730, we are proud to have stood as the destination for fine fragrance, craftsmanship and exceptional customer service ever since. For anyone with a love of perfume and British luxury, 89 Jermyn Street is the ultimate destination to enliven the senses. Over centuries of history, we have been committed to delivering our passion for the fragrance to everyone that walks through our doors.
We are proud to be a privately owned independent family business and through our unique inherent style, character, rooted British artisanal standards compose refined fragrance with family values and reverence for our customers.

"WE ARE PROBABLY A LITTLE BIASED – THIS, AFTER ALL, IS OUR HOME - BUT WE THINK 89 JERMYN STREET IS A RATHER SPECIAL PLACE."

BUILDING

OUR HOME

1730

Jermyn Street in 1730 was a world of enterprise, excitement and migration that brought with it knowledge and opportunity. Following their marriage, Floris founder Juan Famenias Floris and his wife Elizabeth began selling perfume, combs and shaving products here in the elegant quarter of London’s St James’s.


The row of houses that number 89 resides on Jermyn Street, is of...

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BUILDING

OUR HOME

1730

1730 Jermyn Street in 1730 was a world of enterprise, excitement and migration that brought with it knowledge and opportunity. Following their marriage, Floris founder Juan Famenias Floris and his wife Elizabeth began selling perfume, combs and shaving products here in the elegant quarter of London’s St James’s.


The row of houses that number 89 resides on Jermyn Street, is of only a select few which have been unaffected by rebuilding and redevelopment. Famously, Isaac Newton lived next door in the blue plaque house at number 88 for 4 years in the late 17th century. Juan and Elizabeth, lived between above 89 Jermyn Street during this period. The now famous shop front on the ground floor was added in the early nineteenth-century, over which sits the original coat of arms granted by King George IV in 1820. Over the centuries, the shop has graced many famous faces from British history. Admiral Lord Nelson famously kept a room on the third floor for Lady Emma Hamilton and would write orders to be placed for her while he was oversees. Other famous clients to grace the shop include Beau Brummel, Vivian Leigh, Cary Grant, David Bowie, Marilyn Monroe, Alec Guinness and Oscar Wilde.

WELCOME TO

THE HOUSE OF FLORIS

Meet Our Team

If you have ever paid us a visit and been welcomed by the light, fresh, exotic, comforting and homely aroma that draws you into the shop, you will know all about the particular magic of our famous store. The original dark mahogany cabinets adorn the walls, carrying our entire collection of fragrances.


In 2016, the Floris family undertook the first...

Read more
×

WELCOME TO

THE HOUSE OF FLORIS

Meet Our Team

If you have ever paid us a visit and been welcomed by the light, fresh, exotic, comforting and homely aroma that draws you into the shop, you will know all about the particular magic of our famous store. The original dark mahogany cabinets adorn the walls, carrying our entire collection of fragrances.


In 2016, the Floris family undertook the first refurbishment of 89 Jermyn Street in 100 years. Working carefully to protect the grade II listed building, the refurbishment is a sensitive restoration of the shop floor, bringing a tasteful pallet of fixtures and furnishings into the space in order to enhance the beauty of the original glasswork and Spanish mahogany cabinets acquired from the Great Exhibition held by Queen Victoria and Prince Albert in 1851. The result is a design inspired by the bespoke traditions of perfumery and the olfactory senses.

VISIT

THE PERFUME COUNTER

Discover Your Floris Fragrance

Situated in the centre of our perfumery, stands our perfume counter. The counter is an antique display case, also purchased from the Great Exhibition in 1851 that is one of two that we have inherited. It is the focal point of any visit to Jermyn Street as it houses our entire collection of fragrances built up over nearly 300 years...

Read more
×

VISIT

THE PERFUME COUNTER

Discover Your Floris Fragrance

Situated in the centre of our perfumery, stands our perfume counter. The counter is an antique display case, also purchased from the Great Exhibition in 1851 that is one of two that we have inherited. It is the focal point of any visit to Jermyn Street as it houses our entire collection of fragrances built up over nearly 300 years of artisanal perfumery expertise, passed through each generation. As you work around the table, one of our fully trained perfumery experts can walk you through the Floris olfactory journey.

THE MUSEUM

OUR HISTORY ON DISPLAY

290 Years

Venture a little further into the back of 89 Jermyn Street and you'll discover a veritable treasure trove of what 290 years of perfume history looks like. It is here that we have curated a selection of our most precious archives. From our original royal warrants from 1820, to family letters, photograph's, famous customers correspondence, original bottles and original craft...

Read more
×

THE MUSEUM

OUR HISTORY ON DISPLAY

290 Years

Venture a little further into the back of 89 Jermyn Street and you'll discover a veritable treasure trove of what 290 years of perfume history looks like. It is here that we have curated a selection of our most precious archives. From our original royal warrants from 1820, to family letters, photograph's, famous customers correspondence, original bottles and original craft apparatus.

LUXURY

GIFT WRAPPING

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