Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country.
Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.
This Eau de Toilette is vegan.
Floral
fragrance notes
TOP NOTES
Aldehydic | Carnation | Green
HEART NOTES
Iris | Rose | Jasmine | Violet
BASE NOTES
Amber | Musk | Powdery Notes
White Rose was originally created in the early 1800s. It was crafted at our Jermyn Street shop in London by Mr John Floris. The fragrance was a favourite of Florence Nightingale.
She had bottles shipped out to her while nursing in the Crimea war. You can read a treasured letter from Florence in our Jermyn Street shop, where it is on display. In the letter, she expresses her gratitude to Mr Floris and her favourite fragrance, White Rose.
Since 2020, Floris has partnered with the Florence Nightingale Foundation as a proud sponsor of their tremendous work. We donate 15% of all sales of White Rose Eau de Toilette 100ml to the foundation.
By buying a bottle of White Rose you are helping to support nurses and midwives around the UK.
“How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?” - Florence Nightingale
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Night Scented Jasmine - Eau de Toilette
Floral, GreenNight Scented Jasmine
Eau de toiletteGlittering with mystique, opulent and intensely feminine, a persuasive cocktail of Mediterranean blooms
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White Rose - Bath & Shower Gel 250ml
FloralWhite Rose Bath & Shower Gel
Moisturising bath & shower gel250ml |Regular price $48.00Regular priceUnit price / perA luxurious formulation that leaves skin cleansed, soft and lightly scented with a soft floral fragrance
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White Rose - Body Moisturiser
FloralWhite Rose Body Moisturiser
Enriched body moisturiser250ml |Regular price $53.00Regular priceUnit price / perA light and easily absorbed moisturiser rich in nourishing tryglycerides which protect the skin against moisture loss
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"Buying a white rose is a simple way to honour our nurses and midwives. We must never forget the sacrifice they make on an everyday basis during this time."
Helena Bonham Carter | Appeal Ambassador
INGREDIENTS
Alcohol Denat., Aqua (Water, Eau), Parfum (Fragrance), Diisopropyl Adipate, Benzophenone-2
ALLERGENS
Benzyl Salicylate, Citronellol, Geraniol, Alpha Isomethyl Ionone, Hydroxycitronellal, Linalool, Eugenol, Benzyl Alcohol, Citral, Limonene, Farnesol, Benzyl Benzoate, Isoeugenol, Cinnamyl Alcohol, Methyl 2-Octynoate
- PAPatricia A.Verified BuyerI recommend this productRated 5 out of 5 stars19 seconds agoWhite Rose
I think is a wonderful fragrance.
Sweet, delicate
Was this helpful? - KNKiran N.Verified BuyerI recommend this productRated 5 out of 5 stars4 days agoGift for someone
It is a Fragrance they adore so I am sure they Loved it!
Was this helpful? - KMKathy M.Verified BuyerI recommend this productRated 5 out of 5 stars1 month agoGentle hint of rose
A sweet and subtle scent of rose. I like wearing it in the summer months.
Was this helpful? - CKChristine K.Verified BuyerI recommend this productRated 5 out of 5 stars1 month agoClean and Subtle
Such a lovely fragrance for everyday.
Was this helpful? - SRSherry R.Verified BuyerI recommend this productRated 5 out of 5 stars1 month agoA fave of the Queen's and a fave of mine!
A friend brought me back a little sample of white rose over years ago on a trip to London. I loved it so much, I bought it on my first trip to London ten years ago and it has been my signature scent ever since. It is a beautiful light rose scent that is reminiscent of walking past a garden and catching beauty in the air.
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