In the heart of a sun-drenched garden, where sunlight dances through verdant leaves and delicate blooms, lies a sanctuary that pays homage to one of nature's most enchanting creations—the rose. The Rose Garden is a haven of beauty and fragrance, where velvety petals unfurl in a mesmerising spectrum of hues, from soft blush pinks to deep crimson reds. Each rose releases its own intoxicating scent, blending together to create a harmonious symphony of aromas that lingers in the air, inviting visitors to pause, breathe deeply, and lose themselves in its timeless charm.

Why are roses so universally beloved? The answer lies in their ability to evoke powerful emotions and memories. The scent of roses is often associated with love, romance, and beauty, serving as a sensory shorthand for these timeless ideals.

The allure of roses is as much about their scent as it is their visual beauty. A rose’s fragrance is complex and multifaceted, with variations influenced by the type of rose and the specific part of the flower producing the aroma.

• Floral : Roses boast a classic floral base, exuding a powdery and undeniably feminine scent.
• Sweet : Their sweetness is romantic and enduring, with notes that deepen and evolve over time.
• Spicy : Certain varieties carry subtle hints of spice, especially in the muskier undertones from their stamens.
• Fruity : Some roses surprise the senses with fruity nuances, reminiscent of berries, apples, or tropical mangoes.
• Tea : Others enchant with delicate tea-like fragrances, often layered with hints of violet or orris root.

This rich diversity in aroma profiles ensures that there’s a rose scent for every preference, making it a perennial favorite in the world of fragrance.

At Floris London, the rose holds a special place as a muse for some of our most cherished scents. Drawing inspiration from the depth and complexity of roses, our expert perfumers have crafted a collection that celebrates the flower’s many facets. Here’s a closer look at some of our rose-focused creations:

A favourite of Florence Nightingale and one of our best-selling fragrances, White Rose is a velvet bouquet of roses, infused with the unexpected freshness of cool iris and wrapped in warm amber and earthy musk. More than a fragrance, White Rose supports a noble cause. Since 2020, Floris has proudly partnered with the Florence Nightingale Foundation, donating 15% of all sales of White Rose Eau de Toilette 100ml to support nurses and midwives across the UK. By choosing White Rose, you embrace elegance and make a meaningful difference.

A pure and radiant tribute to the red rose in full bloom, Red Rose captures the multifaceted beauty of this classic flower. The fragrance opens with sparkling leafy green notes, gradually unveiling its enigmatic heart of Rose Absolute. Warm accents of cinnamon leaf, clove bud, and the delicate charm of palmarosa enhance the blooming rose character. Finally, base notes of vetiver, cedarwood, and sandalwood blend harmoniously with the sensual depth of musk, creating an unforgettable, enduring impression.

Bold, contemporary, and seductive, A Rose For… takes you on a journey of romance and mystery. At its heart lies the rich red rose, delicately intertwined with incense, oud, and orris, creating a balance of intensity and allure. Distinctive base notes of patchouli, sandalwood, and amber add warmth, refinement, and depth, enveloping the wearer in an unforgettable embrace.

Named by you, a rose for you.

Timeless elegance meets aromatic sophistication in Rose Geranium. Vibrant geranium notes are uplifted by fresh citrus nuances of citronella and a subtle hint of rose. At its heart, the floral grace of rose blends with palmarosa and rosewood, evoking a sense of effortless femininity. A gentle base of cedarwood grounds the fragrance, lending a warm and sophisticated finish to this delicate bouquet.

Elevate your morning routine with our bestselling Rose Mouthwash. Crafted with pure rosewater, this luxurious formula offers a refined alternative to overpowering peppermint. A nod to Floris’ heritage as a purveyor of grooming products, Rose Mouthwash embodies understated elegance while providing a subtly floral freshness. A sophisticated start to any day.

The Floris rose collection offers something for everyone, whether you’re drawn to the romantic allure of Red Rose or the contemporary sophistication of A Rose For... Each creation is a testament to Floris London’s commitment to craftsmanship and the timeless beauty of roses.

From the garden to the perfume bottle, the rose continues to captivate with its beauty, fragrance, and emotional resonance. It is a flower that transcends time, evoking love, serenity, and elegance with every petal and every note. Whether you’re a lifelong rose enthusiast or discovering its magic for the first time, our rose-inspired scents invite you to indulge in the extraordinary world of The Rose Garden.