Drawing on notes of gin and vetiver, this fragrance has the feel of refined elegance, understated class and style.
Inspired by what has been the backbone of the family business for nearly 300 years in the unique area of London that is St James’s and our home at 89 Jermyn Street.
Notes of gin with a splash of lemon, an initial burst of citrus and green notes have been blended with the theme of vetiver. The vetiver runs through the fragrance from its introduction to the base and is supported in the heart, accompanied by juniper with a contemporary twist of coriander, a subtle complement in gin creation. The fragrance also draws inspiration from the London plane trees which proudly still stand in front of the shop today, and the fresh scent of fine crisp cotton found within the renowned shirtmakers residing in the iconic location named after Henry Jermyn in 1664.
"Jermyn Street is measured, with an understated class and style; reflected in the fragrance Floris have created – a modern classic, which captures the essence of Jermyn Street throughout the centuries."Graham Jones - Ape to Gentleman
Jermyn Street in 1730 was a fashionable world of enterprise, excitement and migration that brought with it knowledge and opportunity. From our shop on Jermyn Street in St James’s, Edward Bodenham was reminded of his childhood when a delivery of fragrance was dropped and spilt outside the Floris doorway and for days the street outside was filled with the scent...
A LIVE ILLUSTRATION
With Clym Evernden
In 2015 to celebrate the launch of Jermyn Street Eau de Parfum into the private collection, renowned London based illustrator Clym Evernden was commissioned by Floris to capture the unique pace and traditional yet fashionable enterprise of Jermyn Street, in his own spectacular style. The drawing he created was then painstakingly re-created onto the famous window of 89 Jermyn Street...