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Floral

White Rose

Eau de Toilette

4.8
Rated 4.8 out of 5 stars
54 Reviews

Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk.

Size
Regular price $165.00
Regular price Sale price $165.00
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Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country.

Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.

This Eau de Toilette is vegan.

A bottle of White Rose on a mirrored tray atop a footstool in front of a pink velvet chair

Floral

fragrance notes

TOP NOTES

Aldehydic | Carnation | Green

HEART NOTES

Iris | Rose | Jasmine | Violet

BASE NOTES

Amber | Musk | Powdery Notes

Crafted in the early 1800s by Mr John Floris, White Rose became a favourite of Florence Nightingale, who had bottles shipped out to her while nursing in the Crimea war.  In our Jermyn Street boutique, you can read a treasured letter from Florence in which she expresses her gratitude to Mr Floris and her favourite fragrance.

“How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?” - Florence Nightingale

Since 2020, Floris has partnered with the Florence Nightingale Foundation as a proud sponsor of their tremendous work. We donate 15% of all sales of White Rose Eau de Toilette 100ml to the foundation. By buying a bottle of White Rose you are helping to support nurses and midwives around the UK.

Buying a white rose is a simple way to honour our nurses and midwives. We must never forget the sacrifice they make on an everyday basis during this time.

Helena Bonham Carter | Appeal Ambassador

INGREDIENTS

Alcohol Denat., Aqua (Water, Eau), Parfum (Fragrance), Diisopropyl Adipate, Benzophenone-2

ALLERGENS

Benzyl Salicylate, Citronellol, Geraniol, Alpha Isomethyl Ionone, Hydroxycitronellal, Linalool, Eugenol, Benzyl Alcohol, Citral, Limonene, Farnesol, Benzyl Benzoate, Isoeugenol, Cinnamyl Alcohol, Methyl 2-Octynoate
4.8
Rated 4.8 out of 5 stars
Based on 54 reviews
Total 5 star reviews: 48 Total 4 star reviews: 3 Total 3 star reviews: 2 Total 2 star reviews: 1 Total 1 star reviews: 0
Reviews Summary
Customers say this fragrance offers a delicate and elegant rose scent that's subtle yet distinctive. Many reviews mention its clean, feminine character and versatility for everyday wear. The scent is described as soft and gentle, though some note it fades relatively quickly. Frequent comments highlight its timeless appeal and suitability for home wear, with users often choosing to wear it even when staying in. While most appreciate its subtle nature, a few mention wanting stronger longevity.
94%would recommend this product
54 reviews
  • SK
    Sonia K.
    Verified Buyer
    I recommend this product
    How old are you? 55-64
    What fragrance family do you usually prefer? Floral
    Who are you purchasing for? Myself
    What is your gender? Female
    Rated 5 out of 5 stars
    16 hours ago
    Rich scent

    I wanted something unique for everyday wear and this is such a beautiful fragrance.

  • VB
    Vanessa B.
    Verified Buyer
    I recommend this product
    How old are you? Over 65
    What fragrance family do you usually prefer? I'm not sure
    Who are you purchasing for? Myself
    What is your gender? Female
    Rated 5 out of 5 stars
    1 week ago
    Gentle perfume

    I love this

  • AB
    Andria B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    White Rose

    This is a lovely fragrance, light and floral.

  • TR
    Tammy R.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Happiness in a bottle

    White Rose smells like heaven.

    It’s like a walk through a beautiful spring garden. It makes me happy just wearing it.

  • PM
    Patricia M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    White Rose

    I feel like a Queen when I wear this. I am not a Queen but it feels nice to think that way.