Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country.
Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.
This Eau de Toilette is vegan.

Floral
fragrance notes
TOP NOTES
Aldehydic | Carnation | Green
HEART NOTES
Iris | Rose | Jasmine | Violet
BASE NOTES
Amber | Musk | Powdery Notes
Crafted in the early 1800s by Mr John Floris, White Rose became a favourite of Florence Nightingale, who had bottles shipped out to her while nursing in the Crimea war. In our Jermyn Street boutique, you can read a treasured letter from Florence in which she expresses her gratitude to Mr Floris and her favourite fragrance.
“How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?” - Florence Nightingale
Since 2020, Floris has partnered with the Florence Nightingale Foundation as a proud sponsor of their tremendous work. We donate 15% of all sales of White Rose Eau de Toilette 100ml to the foundation. By buying a bottle of White Rose you are helping to support nurses and midwives around the UK.

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Night Scented Jasmine - Eau de Toilette
Floral, GreenNight Scented Jasmine
Eau de toilette4.8Rated 4.8 out of 5 stars36 ReviewsA special evening with loved ones under a canopy of stars, as lanterns bathe the terrace in candlelight
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White Rose - Bath & Shower Gel 250ml
FloralWhite Rose
Bath & shower gel250ml |Regular price $48.00Regular priceUnit price / perA luxurious formulation that leaves skin cleansed, soft and lightly scented with a soft floral fragrance
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White Rose - Enriched Body Moisturiser
FloralWhite Rose
Enriched body moisturiser250ml |Regular price $53.00Regular priceUnit price / perA light and easily absorbed moisturiser rich in nourishing triglycerides which protect the skin against moisture loss
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Buying a white rose is a simple way to honour our nurses and midwives. We must never forget the sacrifice they make on an everyday basis during this time.
Helena Bonham Carter | Appeal Ambassador
INGREDIENTS
Alcohol Denat., Aqua (Water, Eau), Parfum (Fragrance), Diisopropyl Adipate, Benzophenone-2
ALLERGENS