For nearly three centuries, Floris London has held a distinguished place at the heart of British luxury. Our deep connection with the British Royal Family has spanned generations, through bespoke scents, historic occasions, and the honour of Royal Warrants. Join us as we trace our fragrant legacy from 1820 to today, a journey that celebrates the monarchy through scent.

Our royal journey began in 1820 , when His Majesty King George IV awarded Floris London its first Royal Warrant, appointing us as Smooth Pointed Comb Makers. This royal recognition marked the beginning of a long and honourable relationship with the Crown, one that would shape our future as Britain's oldest fragrance retailer.

In 1840, we were privileged to create Bouquet de La Reine, a delicate, radiant floral perfume gifted to Her Majesty Queen Victoria on her wedding day to His Royal Highness Prince Albert.

The fragrance, which translates to "The Queen’s Bouquet", captured the grace and romance of the young Queen, with a heart of white florals, soft sandalwood, and a touch of violet leaf, timeless and tender. This exquisite scent would later be revisited for a royal milestone of the modern era.

A cherished moment in our history came during the 1980s when Her Royal Highness The Princess of Wales (Diana) visited Floris and formally opened our warehouse in Tiverton. Known for her elegance and warmth, her presence added a new chapter to our royal connection, one we fondly remember.

To mark the Golden Jubilee of Her Majesty Queen Elizabeth II in 2002, we reimagined Bouquet de La Reine as a modern adaptation. This updated creation stayed true to its original spirit, while reflecting the Queen’s timeless sophistication and five decades of dedicated service.

With gentle notes of lily of the valley, peach, and a base of vanilla and oakmoss, this fragrance became a contemporary tribute to both tradition and legacy.

In 2018, Floris London was honoured to create a bespoke unisex fragrance as a wedding gift to Their Royal Highnesses The Duke and Duchess of Sussex, on the occasion of their marriage at Windsor Castle.

Inspired by our beloved Bergamotto di Positano, the scent was a glowing Mediterranean blend of bergamot, orange blossom, and green tea, softened by vanilla and ambrette, a radiant fragrance symbolising unity, warmth, and new beginnings.

In celebration of Her Majesty Queen Elizabeth II’s Platinum Jubilee, Floris unveiled Platinum 22, a refined and regal fragrance honouring her seventy years of reign.

Crafted using ingredients sourced from across the Commonwealth, Platinum 22 is a sophisticated blend of orris, rose, and blackcurrant, enriched with cedarwood and tonka bean. The scent embodies the grace, strength, and legacy of a truly historic monarch.

Continuing our royal heritage into a new era, Floris London was honoured to receive a Royal Warrant from His Majesty King Charles III in 2023, under the title of:

"Manufacturers of Toilet Preparations to HM The King."

This prestigious appointment recognises our commitment to craftsmanship, heritage, and quality. We are deeply proud to serve His Majesty The King and to continue our place in the story of the modern monarchy.

From Bouquet de La Reine to Platinum 22, the fragrances created by Floris London tell a story of regal celebration, timeless romance, and British excellence.

Whether crafted for a Queen’s wedding or gifted for a modern royal union, every Floris scent is a tribute to tradition, beauty, and refinement.

Explore our Royal Fragrance Collection  and experience the luxury of history in every drop.

While we are honoured to serve the Royal Household, we respectfully uphold a long-standing tradition of discretion. For this reason, we do not disclose the specific fragrances chosen or worn by members of the Royal Family. Our clients’ privacy remains a cornerstone of our service.