Since 1730, Floris London has been synonymous with luxury, sophistication, and timeless elegance in the world of perfumery. The brand’s storied history has seen it create fragrances that have captivated the senses of some of the most iconic figures in history. From royalty to rock stars, the allure of Floris has transcended time and trends. Let’s take a fragrant journey through some of the renowned aficionados of Floris London, each of whom has left their indelible mark on the world, just as Floris has left its mark on them.

The epitome of glamour and sensuality, Marilyn Monroe was known for her love of luxurious fragrances. Among her many choices, Rose Geranium a particular favourite. This delicate and sophisticated scent, with its floral and green notes, perfectly complemented Marilyn’s timeless beauty and femininity. Rose Geranium has an enduring appeal that captures the essence of classic Hollywood allure.

While staying at Claridge's Hotel in London, Marilyn Monroe walked to Floris' boutique in St James's and, under the alias Miss Dorothy Blass, ordered six bottles of Floris Rose Geranium Toilet Water. The perfumes were sent from the shop at 89 Jermyn Street to the Beverly Hills Hotel in California, where she stayed after filming Some Like It Hot. The original 1959 receipt, later amended to read Marilyn Monroe Miller, is displayed at our Jermyn Street museum along with other cherished Floris artifacts.

David Bowie, the chameleon of music and style, was known for his avant-garde approach to life. His choice of fragrance, Floris Elite, speaks to his refined yet unconventional taste. Launched in 1980, Elite combines notes of bergamot, cedarwood, and leather, creating a scent that is both distinguished and daring. Much like Bowie’s artistry, Elite is a fragrance that defies convention and leaves a lasting impression.

Edward Bodenham, 9th-generation family member and Perfumer Director, shared a memorable story: "My uncle, Patrick Bodenham, once assisted David Bowie in selecting his fragrance at our shop. Bowie's choice? The distinguished scent, Elite."

Sir Ranulph Fiennes, the world’s greatest living explorer, took Floris Sandalwood to the South Pole, demonstrating the brand’s remarkable versatility and resilience. Sandalwood, with its warm, woody notes, provided Fiennes with a comforting sense of familiarity and strength during his daring expeditions. The scent’s enduring quality mirrors Fiennes’ own tenacity and adventurous spirit, making it the perfect olfactory symbol of his extraordinary journey.

Discover more about Sir Ranulph Fiennes' extraordinary expedition to the South Pole, a journey accompanied by the rich scent of sandalwood, on our blog here:

Two figures who shaped the 20th century, Winston Churchill and Eva Perón, shared a common appreciation for Floris’s Special No. 127. Originally created in 1890, this fragrance blends citrus notes with a floral heart, grounded by a warm, woody base. For Churchill, it was the perfect companion, exuding confidence and authority. Eva Perón, the iconic First Lady of Argentina, chose this scent to embody her grace, determination, and unwavering spirit.

Kit Connor, one of the rising stars of today’s entertainment industry, has chosen Jermyn Street as his signature scent. This modern classic is a tribute to our rich heritage and our location on London’s famed 89 Jermyn Street. With notes of vetiver, patchouli, and a hint of citrus, Jermyn Street is a fresh and sophisticated fragrance that perfectly suits the youthful elegance and charm of Kit Connor.

Florence Nightingale, the founder of modern nursing and a beacon of compassion and strength, found solace in the delicate scent of White Rose. This fragrance, with its pure and soft floral notes, is a symbol of both elegance and resilience. White Rose by Floris encapsulates the gentle yet unwavering spirit of a woman who changed the course of history with her dedication to others.

Since 2020 Floris continues its partnership with the Florence Nightingale Foundation as a proud sponsor of their tremendous work, we at Floris are committed to donate 15% of all sales of White Rose Eau de Toilette 100ml. By Buying a bottle of White Rose you are helping to support nurses and midwives all around the UK.  

"Buying a white rose is a simple way to honour our nurses and midwives. We must never forget the sacrifice they make on an everyday basis." – Helena Bonham Carter

The creator of James Bond, Ian Fleming, was a man of refined tastes and a penchant for detail. His preferred fragrance, No. 89, is as legendary as the characters he created. Named after the Floris shop at 89 Jermyn Street, this fragrance is a masterful blend of orange, lavender, and neroli, with a woody, spicy base. No. 89 is the quintessential gentleman’s fragrance, embodying the sophistication and intrigue that Fleming’s famous spy is known for.

The legendary playwright and poet Oscar Wilde, celebrated for his wit and flamboyance, had a deep affection for Floris’s Malmaison. While the original formula is lost to time, our in-house perfumers have crafted a modern tribute: Malmaison Encore. This rich and opulent fragrance, with its dominant notes of carnation, was as bold and distinctive as Wilde himself. Malmaison’s spicy, floral aroma perfectly captured the essence of Wilde’s unique blend of elegance, intellect, and theatrical flair, making it a fitting choice for one of literature’s most charismatic figures.

Queen Victoria, one of Britain’s most revered monarchs, was a long-time patron of Floris. Her favourite scent, Bouquet de la Reine, was specially created for her wedding to Prince Albert, capturing the essence of regal elegance. With its rich blend of floral notes, including jasmine and rose, this fragrance is both luxurious and timeless, a fitting tribute to a queen who defined an era.

Grace Coddington, the legendary creative director of Vogue, is known for her impeccable taste and artistic vision. Her signature fragrance, Red Rose, is as striking and refined as her iconic red hair and influential style. The lush floral notes of Red Rose capture Coddington's romantic and sophisticated aesthetic, making it a fitting companion for one of fashion's most enduring figures.

The avant-garde fashion designer John Galliano is known for his bold and theatrical creations, and his choice of fragrance is no less distinctive. Galliano’s love for Floris Bath Essence speaks to his appreciation for opulence and indulgence. This luxurious bath essence transforms an ordinary bath into a ritual of relaxation and sensuality, with its rich, aromatic blend of essential oils.

From royalty to rebels, artists to icons, Floris London has been the fragrance house of choice for those who appreciate the finest things in life. Each fragrance tells a story, capturing the essence of its wearer’s personality and legacy. Whether it’s the subtle sophistication of No. 89, the timeless allure of White Rose, or the modern freshness of Jermyn Street, Floris offers a scent for every discerning nose.

As we look to the future, Floris continues to craft fragrances that resonate with the modern world while honouring its rich heritage. Just as it has captivated the hearts of history’s most iconic figures, Floris will continue to inspire and enchant for generations to come.

Are you ready to find your own place among the ranks of Floris aficionados? Explore our collection and discover a fragrance that speaks to your soul and leaves a lasting impression, just as these legendary figures have done.

Whether you're drawn to the floral elegance of Queen Victoria's Bouquet de la Reine, or the daring allure of David Bowie’s Elite, there's a Floris fragrance waiting to become part of your story.