The Tale of Winston Churchill and Floris

Winston Churchill and His Timeless Fragrance: Special No. 127

A painting of Winston Churchill from 1906

Winston Churchill, one of the most influential leaders in modern history, is often remembered for his resolute leadership during World War II, his powerful oratory skills, and his indomitable spirit. Yet, behind the commanding presence and famous cigar, there was also a man with a refined taste—particularly when it came to scent. His fragrance of choice? Floris London Special No. 127, a creation that became synonymous with the iconic statesman.

The Legacy of Winston Churchill and Floris London

A copy of the reciept from Winston Churchill including Secial No. 127
The original receipt from December 1934, still sits in the display cabnet at 89 Jermyn Street, London.

Churchill’s relationship with Floris London dates back to the early 20th century, a time when the British fragrance house was known for crafting luxurious scents for high society. Founded in 1730, Floris London quickly became a favourite among royalty, aristocrats, and politicians. It was during the 1920s that Winston Churchill’s connection with the brand began..


Special No. 127 was created in 1890 for Russia’s Prince Orloff and named ‘Orloff Special’. Later the fragrance was launched into the Floris repertoire having been renamed after the page in the ‘Specials’ formula book in which the recipe was recorded. The fragrance has become a favourite with many over the years – both men and women. Devoted followers included Eva Perón and Winston Churchill

The Composition of Special No. 127

Special No. 127 is a complex and refined fragrance, much like Churchill himself. The scent opens with bold and fresh top notes of orange and bergamot, evoking a sense of vitality and clarity. The heart reveals a rich, spicy blend of geranium, rose, and lavender—notes that hint at the strength and determination for which Churchill was renowned. Finally, the base notes of patchouli, and musk provide depth and longevity, grounding the fragrance with a sense of sophistication and authority.


This distinctive blend of citrus, florals, and wood was an immediate hit with Churchill, who was known for his love of fine things. The fragrance’s balance between strength and elegance mirrored his own persona, and it became an integral part of his daily routine. Whether in the halls of Parliament, during important wartime meetings, or while relaxing at Chartwell, Churchill could always be found surrounded by the signature scent of Special No. 127.

Today, Floris London Special No. 127 is still made with the same level of craftsmanship and attention to detail that Churchill first encountered all those years ago. It remains a celebrated fragrance among collectors, history enthusiasts, and those with an appreciation for classic British elegance.

The Enduring Allure of Special No. 127

An original label for the 1890 edition of the fragrance
An original label for the 1890 edition of the fragrance.

For those who seek to wear a piece of history or simply wish to experience the fragrance favoured by one of the world’s most legendary leaders, Floris London Special No. 127 offers a truly exceptional olfactory journey. It is a fragrance that speaks of tradition, sophistication, and enduring strength.


To this day, Floris London continues to craft exceptional fragrances that resonate with those who appreciate the finest things in life, much like the great Winston Churchill himself.

Other Fragrances You May Like

Discover more fragrances which have the same feel and sophistication of Special No. 127 with No. 89: Orange and bergamot blended with lavender and neroli giveing this scent a classical cologne aspect. Neroli Voyage: A vibrant fragrance opening with a citrus burst of neroli and lemon, complemented by the marine notes for an added sea breeze freshness. And Chypress: Beauty and intellect combine, energising the room with a powerful femininity.

What Fragrance Did Winston Churchill Wear?

Winston Churchill was know to wear Special No. 127, and according to his reciept from 1934, also purchased Stephanotis.

What Famous People Have Worn Floris?

Floris has had many scent enthusiasts walk through its doors at 89 Jemyn Street including Marilyn Monroe, David Bowie, Kit Connor, Florence Nightingale and more. Read our blog to discover more renowned Floris Aficionados.