In the world of espionage and elegance, few names command as much allure as James Bond. Sophisticated, daring, and undeniably British, Bond’s essence wasn’t only captured on screen or in the pages of a novel, it was bottled. And at the heart of that legacy lies Floris London, the esteemed British perfumers since 1730, whose iconic fragrance No. 89 became the signature scent of none other than Ian Fleming himself, creator of 007.

First launched in 1951, No. 89 is a fragrance that exudes refined masculinity. Named after 89 Jermyn Street, the historic home of Floris London, it became a personal favorite of Ian Fleming, who would frequently visit the shop to purchase his signature scent.

With crisp top notes of bergamot, lavender, and neroli, supported by a heart of rose, geranium, and ylang-ylang, and grounded by warm sandalwood, cedarwood, and oakmoss, No. 89 is a fragrance of depth and distinction, much like Bond himself.

This is more than a cologne. It is an olfactory homage to British sophistication, resilience, and timeless charm.

Floris No. 89 isn’t just a scent, it’s an entire grooming collection. For the modern gentleman who values tradition with a contemporary touch, the collection includes:

Each product is meticulously crafted using the finest ingredients and centuries of perfumery expertise. For those looking to elevate their grooming ritual, the No. 89 range offers a sensorial journey that mirrors Bond’s impeccable standards.

Fleming didn’t just wear No. 89, he wrote Floris into the very fabric of the James Bond universe. Floris is name-checked in three of his novels, a rare honor that immortalises the brand alongside Aston Martin and Walther PPKs.

Moonraker (1955)
“Floris provides the soaps and lotions in the lavatories and bedrooms..."

Diamonds Are Forever (1956)
“He would have to send a cable to May to get things fixed. Let's see - flowers, bath essence from Floris, air the sheets..."

Dr. No (1958)
“There was everything in the bathroom - Floris Limes bath essence for men and Guerlain bathcubes for women."

These nods are more than product placements,they’re a testament to Fleming’s personal affinity for Floris, woven into the identity of his most iconic creation.

The connection between Floris and Bond made a visual return in Skyfall, the 2012 blockbuster starring Daniel Craig. In a memorable scene, Miss Moneypenny shaves Bond using the Floris No. 89 Shaving Soap & Bowl, bringing the heritage fragrance back to the forefront of 21st-century Bond.

This elegant detail thrilled fans and fragrance connoisseurs alike, reaffirming that Bond’s grooming is as carefully curated as his drink order or his car.

While No. 89 remains iconic, Floris London offers an exquisite portfolio of men’s fragrances that reflect different facets of masculinity and British heritage:

• Islay – Inspired by the rugged Scottish island. Islay is a warm, smoky blend with galbanum, patchouli, and smoke accords, evoking windswept coastlines and fireside refinement.

• Elite – A sophisticated composition of green, woody notes with bergamot, cedarwood, and leather, a timeless classic.

• Leather Oud – Deep, opulent, and luxurious, this fragrance balances carnation and oud with the richness of leather for bold presence.

• 71/72 – Created in collaboration with the London elite gentleman’s tailors Turnbull & Asser, this scent blends citrus, spice, and sandalwood for a clean, confident impression.

• Santal – Warm and sensual, combining spicy cardamom and pepper with creamy sandalwood and musk, a signature scent with allure.

Each fragrance tells its own story, offering a scent for every mood, mission, and man.

Floris London and James Bond are more than coincidental companions, they are symbols of enduring British refinement. From Ian Fleming’s personal visits to Jermyn Street, to his literary references and cinematic cameos, the relationship between Bond and Floris is rich with history and character.

Whether you’re a literary enthusiast, a film aficionado, or a gentleman in search of a signature scent, exploring this bond is a journey into timeless elegance.

Bond is many things to many people. To us, he’s a gentleman who knew his fragrance.

Inspired by Bond’s enduring elegance, explore our curated 007 themed edit, featuring No. 89 and complementary grooming accessories. Step into the world of espionage and English refinement, one spritz at a time.